Brands to Love

When I did my first Whole30 in 2013, finding compliant mayo, ketchup, salad dressing, etc., was a chore, if not impossible. I'm so happy to be a part of a community now that includes so many brands that see the value in the Whole30 program, many of which sport the "Whole30 Approved" logo right on their product which takes the guesswork out of checking for compliance! I'm an affiliate of some of these brands, so I may make a small commission on products purchased through the links provided.



ZÜPA NOMA is a Whole30 Approved® product.  They are ready-to-sip chilled soups made with fresh, whole vegetables blended from seeds to skin.With only the best organic produce picked at the peak of ripeness, and superfood boosts like spirulina, avocado, and turmeric, ZÜPA NOMA has an average of 4 servings of veggies per bottle! Their savory soups are low sugar, high fiber, gluten-free, vegan, and paleo-friendly.  It doesn't get better than reaching for a chilled or warmed bottle of these soups AND they're High Pressure Processed, meaning they're never heated during processing so you don't lose key nutrients!

You can get 15% off your first order by using code COACHJACOB at checkout!

Kettle & Fire

Kettle & Fire Bone Broth is made with all organic ingredients and from 100% grass-fed bones! Their broths use specific bones that lead to them having a highest concentration of red and white stem cell marrow AND high percentage of the almighty collagen! The packaging used by Kettle & Fire is 98% natural wood fiber and is sourced from responsible Forest Management. They offer both chicken and beef broth products and their products are ideal for both sipping and cooking! You can't beat that!!

Thrive market

If you want to start saving money, Thrive Market is THE way to go! The offer organic health food and natural products at a discount. You can start a free 30-day trial and decide if it's right for you (trust me, you'll fall in love!) then pay a yearly free of $59. I saved more than the yearly fee with my very first order!! At Thrive Market, you'll find Whole30 Approved® brands like Yai's Thai, Kettle & Fire, Primal Kitchen, and more! Thrive also offers their own line of products that includes coconut oil, flours, spices, and so many other things to help rock your Whole30!

You can click here for 20% off your first three orders!

vital Proteins

Vital Proteins is the go-to place for your collagen needs! Collagen is key for great skin/hair/nails, healthy joints, a balanced gut, and so much more. The team over at Vital Proteins sources all of their Collagen Peptides from grass-fed, pasture-raised bovine hides from Brazil and their Marine Collagen comes from wild-caught, Non-GMO Red Snapper from Hawaii! Vital Proteins has an amazing line up that is more than just plain collagen; they offer Beauty Waters, Whole30 compliant Collagen Creamers, Bone Broth Collagen, and so much more! To top it all off, they have an AMAZING Whole30 Starter Pack!


The New Primal

The New Primal holds a special place in my heart. I actually won a scholarship from them in late 2017 which made becoming a Whole30 Certified Coach possible. The New Primal, based in the great city of Charleston, South Carolina, has an outstanding line of Whole30 approved marinades, sauces, and, my favorite, Beef Thins. They even have a great line of jerky that's perfect for your food freedom! Use code Whole30Coach for a discount on their whole product lineup! You better snag a bottle or two the Mustard BBQ before I buy then all!


If you've followed me for anytime at all on Instagram, you know I love my #morningpours and no one makes a good creamy morning pour easier and more delicious than nutpods. Nutpods are a non dairy creamer that's great in coffee, tea, and even baking and soups! The original lineup includes Hazelnut, Original and, my favorite, French Vanilla. Look out for seasonal flavors as well, think Lemon Vanilla in the summer and Pumpkin Spice in the fall. Use code JACOBLHEATH to get 15% off your order!

true fare

If you've ever wanted a great chef to come into your house and make all of your meals for your Whole30 reset, well I've got the next best thing! True Fare, founded by Chef Richard Bradford, is an Atlanta, GA based meal delivery service that specialized in sous vide Whole30 meals. This means each meal, which can be delivered anywhere in the continental US, come vacuum-sealed and frozen, ready to be thawed and heated at your convenience! If you're eating mostly AIP or Keto, he's got you covered there as well! Check out the full menu here and get your order in ASAP!


Meat, it's what's at your front door. Really, with ButcherBox, you can have grass-fed, grass-finished beef or various other proteins delivered right to your front door! They've got a great subscription service that makes meal planning so easy because you always know what to expect. Their boxes are as customizable as you need them to be as well. Also, there's free bacon at checkout. Really.